Ambulance Service Manager (ASM) Program

The Ambulance Service Manager program provides a broad foundational curriculum that matches cutting-edge theory with real-life practical applications. A diverse faculty of experts in the art and science of EMS leadership as well as current leaders of successful systems work with participants to explore their individual skills, gaps and commitments necessary to be an effective leader in today’s EMS services. Along the way, attendees form lifelong friendships and establish professional networks.

The Curriculum

The Ambulance Service Manager program is a certification course designed to immerse participants in an engaging learning environment. The course begins with students completing coursework and participating in discussions online in preparation for the in-person sessions. The attendees come together for six days of in-person, experiential learning, followed by several weeks of continued online discussions and group project work before the program culminates in another six-day in-person session.

Case studies are used frequently throughout the course, providing real-world applications of the theories and allowing participants to work together to make decisions faced by EMS managers every day.

Topics covered during the course include:

  • The foundations of EMS systems
  • How work styles differ and how to take advantage of that diversity
  • Appreciative Inquiry and how to apply it to organizational development
  • EMS economics, finance and budgeting
  • Communications techniques and key considerations for effective writing
  • Project management and change leadership
  • Government relations
  • EMS system design and deployment
  • And much, much more.

The Faculty

Participants in the Ambulance Service Manager program are led by Fitch & Associates team members Jay Fitch, PhD, Anthony Minge, EdD,  Hannah Fitch, M. Div. and Jennifer Kirkland. Additional faculty with extensive experience supplement the course and ensure that participants learn the critical issues faced by today’s EMS leaders.

Graduates receive a certificate suitable for framing and are recognized at and receive a tuition discount at the Pinnacle Leadership Conference.

Questions? Contact Sharon Conroy ([email protected]) with Fitch & Associates at 816-431-2600.

Online: Sept 16
Onsite: Oct 20-25 & Dec 8-13
Oklahoma City, OK

Register Now

Dan Griffiths, Operations Superintendent
Middlesex-London Paramedic Service, London, Ontario
ASM Spring 2023 Graduate
“ASM exposes you to perspectives and concepts that you haven’t considered before. The faculty’s incredible expertise and wealth of knowledge, and the way in which the program is structured, created an ideal learning environment, where each of us gained the confidence to challenge ourselves and fully engage with the content. I am immensely grateful for the personal and professional growth, and I know I will continue to benefit from the many friendships I have made with so many incredibly talented EMS leaders.”


Doug Harms, Division Chief
West Des Moines EMS, Iowa
ASM Fall 2022 Graduate
“John C. Maxwell said ‘The best way a mentor can prepare another leader is to expose him or her to other great people.’ ASM did just that. It exposed me to numerous great people that are destined to be great leaders. No one was successful on their own. We worked as a team and became friends to accomplish every task and challenge presented to us.”

Stevie Johnson, Operations Supervisor
Mayo Clinic Ambulance Service, Mankato, MN
ASM Spring 2022 Graduate
“I entered ASM only knowing the people that attended with me. I left ASM with contacts across the country from many different entities, that I will call friends for the rest of my life. I have confidence that I can call them for advice, problem-solving, or conversation. ASM was an experience that I will remember forever. ”


Jeff Tabor, Program Director
Metropolitan EMS (MEMS), Little Rock, AR
ASM Fall 2021 Graduate
“ASM was a great opportunity to invest and grow in numerous areas of leadership, professional and self-development. The networking with my classmates and ASM faculty solidified confidence and is a true example of leadership development that our industry needs!”


Ambulance Service Manager & Communication Center Manager Programs

ASM Leadership Award Recipients

Fall 2023: Nathaniel Majors
Spring 2023: Dan Griffiths
Fall 2022: Doug Harms
Spring 2022: Stevie Johnson
Fall 2021: Jeff Tabor
Spring 2021: Josh McGaughey
Spring 2020: Robert Ratio
Fall 2019: Jeff Boss
Spring 2019: James Campbell
Fall 2018: Adam Bennett
Spring 2018: Chad Curry
Fall 2017: Mikel Kane
Spring 2017: Robert McDonald
Fall 2016: Troy Smith
Spring 2016: Thomas Moore
Summer 2015: Steve Amato
Spring 2015: Amy Young

Summer 2014: Roger Mayo
Spring 2014: Heath Wright
Summer 2013: Roger Bonin
Spring 2013: Ray Shanahan
Summer 2012: Jason Sampson
Spring 2012: Cindy Welch
Summer 2011: Justin Lawrence
Spring 2011: Scott Tucker
Summer 2010: Craig Faith
Spring 2010: Dwayne Semple
Summer 2009: Richard Wood, Jr
Spring 2009: Mike D’Agostino
Summer 2008: Janet Waddy
Spring 2008: JB Guiton
Summer 2007: Shane Garrison
Spring 2007: Anthony Martinez

REGISTER BY August 5, 2024 & SAVE!

Early: $2,775* | Regular: $2,975
Online begins: September 16
Onsite Week 1: October 20-25
Onsite Week 2: December 8-13
*must be paid in full by August 5


Location: Embassy Suites Oklahoma City Northwest, 3233 NW Expressway, Oklahoma City, OK 73112 | 405-842-6633

Program Information
Each onsite week begins Sunday at 8:00 am and runs through Friday 3:00 pm (you will need to arrive on Saturday). Each day begins promptly at 8:00 am. Both online and onsite sessions required to successfully complete the course. Laptop with Wi-Fi, PDF reader, and Office Productivity Suite is highly suggested but not required. View a draft syllabus.

Registration Information
Tuition includes the live and online faculty sessions, materials, a work style profile and 360 survey. Laptop with Wi-Fi, PDF Reader, and Office Productivity Suite is highly recommended (not required) for the course. Each onsite class begins at 8:00 am on Sunday and concludes at 3:00 pm on Friday.

Hotel Information
The ASM Program will be held at the Embassy Suites Oklahoma City Northwest, 3233 NW Expressway, Oklahoma City, OK 73112. The discounted room rate is $134 per night. Reservations can be made by calling the hotel directly at 405-842-6633 or reserve online for WEEK 1 and WEEK 2. Room blocks expire September 28 for week 1 and November 16 for week 2. Discounted rate cannot be guaranteed after this date. .

Airport Transportation
The Embassy Suites is just 15 minutes from the Will Rogers World Airport (OKC). Transportation options can be found on the hotel’s website.

Class is scheduled to end at 3:00 p.m. on each Friday. In order to allow for travel time and recommended early airport arrival, do not schedule return flights earlier than 5:00 pm (5:30 pm if you will have a rental car). Participants will not be excused early or allowed to miss portions of the session due to preventable flight schedule conflicts.

Cancellation Policy
All cancelations will be subject to an administrative fee based on date of cancelation. Refunds will be processed less a 25% fee if cancelled before July 15; less a 50% fee between July 16 and September 2. No refunds will be processed after September 2, 2024. Cancelations must be in writing to Fitch & Associates e-mail ([email protected]). Telephone cancellations will not be accepted. Attendee substitutions from the same agency will be accepted if requested via e-mail.

ASM SPRING 2025 Info Coming Soon!

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